MDF | Visual Identity

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Media Development Foundation

/about/

Media Development Foundation is a non-governmental organization that develops independent media in Ukraine. The team creates products in the field of education: training courses for journalists, guides, media market researches, long-term comprehensive programs for the support of the media. The main audience is divided on three categories: students/young journalists, middles and media managers.

/task/

The main task was to find a unique style that will distinguish them from other organizations in the sector. The new visual identity should create an image of development, elevation and durability. The design will be the basis of the brandbook so it should be easy adapted to different forms.

/decision/

The main focus is on the word "media", which is the final product of the organization. The letter "D" is a unique symbol and represents Development. After all, everyone, whether a student without experience or a professional who thinks there is nowhere to grow, is a small sprout from which a tree is gradually formed. It has a beginning, successful formation and growing straight up. So Media Development Foundation manages it all the way.